Temptation refers to the desire to do something, especially something wrong or unwise.
In psychology, temptation is described as an urge to engage in short-term urges for enjoyment that threatens long-term goals.
The term "temptation" also relates to:
1. Religious contexts - often associated with the devil's temptation of Jesus
2. Marketing - creating desire for products
3. Everyday life - resisting unhealthy habits