Potential is an adjective and noun with multiple meanings:
1. As an adjective: having or showing the capacity to develop into something in the future
2. As a noun: latent qualities or abilities that may be developed and lead to future success or usefulness
3. In physics: the quantity determining the energy of mass in a gravitational field or of charge in an electric field
Common collocations:
- Potential customer/client
- Potential risk/danger
- Reach one's full potential